Moto X: Design, Share, Ship

Moto Maker, our Moto X design studio, is now officially open for online orders for AT&T customers! For the first time ever, you’re in the driver’s seat when it comes to designing your own phone in just a few clicks. When you’re finished we ship it directly to you, ready to go.

You want options? We’ve got options. You pick the colors, and decide on the all details: the front, back, accents, memory, wallpapers, accessories -- you can even include your Google ID and we’ll load all of your account information for you in advance. Then, every custom phone is made to order in Ft. Worth, Texas and shipped to you for free.

Learn more about Moto X, design your own and share your masterpiece with family and friends at Motorola.com/motomaker.

Of course, you can still purchase a custom device or pick up a Moto X in woven white or woven black at any AT&T store. 

Starting today, you can also buy a Moto X online directly through Motorola without a contract upgrade for $579.

Moto X will be available through other carrier partners very soon, starting with Verizon online on August 29.

Moto X. Tomorrow is here.

It’s been quite a journey, but we’re finally here. Starting tomorrow, August 23, your Moto X is available for purchase at all AT&T stores.

Moto X responds to your voice so you can check the weather, get directions, or do just about anything without lifting a finger. Two quick twists of your wrist and Moto X’s camera is ready to go, so you won’t miss a shot. With the best of Google services baked right in, Moto X helps you get everyday tasks done quickly and easily. And every Moto X sold in the USA is assembled right here in the USA.

Moto X is also the first smartphone designed by you. You can go into an AT&T store and choose from woven black or woven white models to take home right away, or select the customization option and create a phone that’s uniquely yours. Then just log onto Moto Maker to design your phone and complete your order online.

Very soon, you’ll be able to order Moto X directly online through Moto Maker. To see what’s possible, Moto Maker will open tomorrow for everyone to explore options and get inspiration.

Customizing your Moto X is simple and fun -- there are thousands of potential combinations to choose from. We’ll build it to order in Fort Worth, Texas, and ship it right to you. And for a limited time, we’ll be including Motorola Skip for free in all orders of the customized Moto X. Skip is a thin, thumb-sized clip that pairs with your Moto X and unlocks it with a simple tap.

We’ll be working hard to get your customized Moto X to you as quickly as possible. We expect that because of high demand, initial shipping times may vary. But we will get that down to 4 days or less as soon as we possibly can. We’ll also be adding digital printing in the future, so you can include a personal message on the back of your Moto X.

Please check with our partner AT&T for pricing and store locations. Moto X will be available through other carrier partners very soon.

The New DROIDs Have Landed

For tech enthusiasts who demand a smartphone with high performance and stand out design, an all new team of DROID devices have arrived. DROID ULTRA and DROID MAXX are now available exclusively at Verizon Wireless stores, and DROID MINI will be available in-store over the coming days.

The next-generation DROIDS feature advanced design and performance that matters. DROID ULTRA is the thinnest 4G LTE smartphone you can buy, measuring 7.18mm, with a 5-inch HD display. DROID MAXX is the longest lasting 4G LTE smartphone in the world, giving users two full days of battery performance on a single charge. DROID MINI is a super compact device that proves that power comes in all sizes.

True to the DROID heritage, these new devices continue to pioneer innovative features. We’ve re-engineered the DROIDS from the inside out to enable amazing new software capabilities including: 

Touchless Control: lets you use the phone hands-free even when the device is asleep, allowing you to place phone calls, send texts, find directions, or search the web.

Active Display: provides the information you need to know just by glancing at the phone’s display - for stuff like time, texts, social updates, calendar notices, etc. Active Display subtly lights up a portion of the screen with notifications without having to wake the phone or pick it up.

Quick Capture: DROID can go from pocket to picture in an instant. Just shake to wake by quickly twisting your wrist and tap anywhere on the screen to snap a pic, or press and hold to capture an action sequence with rapid-fire shots.

DROID Zap: the fastest and easiest way to share photos and videos with a friend or a group of friends nearby. Swiping up on a picture instantly shares it with fellow Android users nearby, and to receive, all they need to do is swipe down on their screen.

The new DROID devices help you do things faster and stay connected to what matters most. DROID ULTRA will be available for $199.99 and DROID MAXX for $299.99, with a new two-year customer agreement. DROID MINI is $99.99 and will be available August 22. For more information, visit droiddoes.com.

Hello Skip. Goodbye PIN. Introducing Motorola Skip for Moto X.

Thirty-nine. That’s the number of times the typical person unlocks their smartphone each day. For power users it’s closer to a hundred times per day. At 2.3 seconds each time the phone is unlocked, it adds up to a lot of time spent entering 4-digit PINs or patterns. Because it’s cumbersome and slow, many people never bother with authentication at all, or they use fast but easily-guessed PINs like “0000.”

Our smartphones are central to our digital lives...the keys to our friends, our finances, and a lot of our personal information. Security is increasingly important, but it shouldn’t be irritating. At D11 this year, Regina Dugan, who leads our Advanced Technology & Projects group, talked about futuristic ‘superpower-like’ authentication methods we’re working on. Today we’re launching Motorola Skip for Moto X, which is the first step on the path. 

Skip is a thin, thumb-sized clip that pairs with your Moto X and unlocks it with a simple tap. Wear Skip on your shirt sleeve, shirt hem, belt loop -- wherever it feels most comfortable. It’s fast, easy and secure. It provides all the benefits of a PIN without the hassle.

There are three Skip dots included with each Skip. Skip dots are stickers that, like Skip, provide authentication and also create “trusted zones” for Touchless Control. Try a Skip dot on your dashboard, your nightstand, or your desk at work. Just tap your Moto X to the Skip dot, and your phone is unlocked. Place your phone on the bedside Skip dot, “OK, Google Now, set alarm for 7 a.m.,” or place it on a Skip dot in the kitchen, “OK Google Now, what is cardamom?”

Only Skip and Skip dots that have been paired with your phone will unlock it, and you can easily unpair them if you lose or replace your Skip. If you don’t have your Skip or Skip dot handy, you can still unlock your phone with your PIN.

Once Moto X launches, Motorola Skip with three Skip dots will be available for purchase on Motorola.com. For a limited time, Motorola Skip will be included for free with all orders of Moto X through Moto Maker. To start, Skip will be available in gray with a black accent. We'll be adding colors later this fall, and we'll let you know more about that soon.

Security is important. Skip makes it easy.

Moto X. All Yours.

LIBERTYVILLE, Ill. – Aug. 1, 2013 – People want choice. The choice to design their own phones. The choice to control their phones by voice when their hands are occupied. The choice to have their phones assembled in America.

Moto X offers you that choice. It’s designed by you, responds to you and is made for you by Motorola, a Google company. Once you turn it on, it’s all yours. And every Moto X sold in the USA is assembled right here in the USA.

With the best of Google services baked in, Moto X helps you get everyday tasks done quickly and with less fuss. But it’s also designed to sip battery, not chug it, so it will go all day and into the night.

Responds to You

Moto X is ready when you are. It responds to your voice - no touching necessary. With Touchless Control you can check the weather, get directions, or do just about anything without lifting a finger. Moto X doesn’t guess like other phones do. It knows.

With Active Display, Moto X keeps the information you need to know at your fingertips. Instead of a constantly blinking light, important information quietly appears on the screen. It doesn’t interrupt. You don’t have to wake it up to look at the time or see your messages. Before you know it, that constant itch to check your phone will be gone forever.

Need to capture that perfect moment before it’s gone? All it takes is two quick twists of your wrist and Moto X’s Quick Capture camera is ready to shoot. Touch anywhere on the screen and you’ll get just the shot you want. Its high-quality sensor can capture the darkest scenes or stop motion blur in bright light. You’ll see the difference in every shot.

And all of this is battery-friendly, so Moto X is ready to respond all day long.

Designed by You

Your Moto X is truly yours, because you design it. Through our online studio, Moto Maker, you choose the colors, and decide on the details: front, back, accents, memory, wallpapers, even add a name or a short message. When you’re done, we assemble your Moto X right here in the USA and ship it to you for free in 4 days or less*.

Choose from more than 2,000 possible combinations, with more to come. We’ll be constantly exploring new offerings, such as real wood backs, starting later in the year. Still love the classics? You can choose an eye-catching woven black or woven white model right in the store (see below for more info on availability).

We’re pretty sure you’ll love your Moto X, but if for some reason you don’t, you can redesign or return it within 14 days**, no problem.

Made for You

Moto X has a unique curved back, designed to fit your hand comfortably, along with a 4.7-inch screen that makes it easy to operate with only one hand -- when you want to use your hands that is. 

Plus, no one has ever assembled a smartphone in the US before. We think it’s about time. Each Moto X sold in the US is individually assembled in Ft. Worth, Texas. Doing this in the US means you can design a custom phone online and have it delivered right to your doorstep in just a few days.

You Are What You Wear

We’ve partnered with the most innovative brands in the world including SOL REPUBLIC to create an ecosystem of accessories for your Moto X. We call it M4DE Motorola™. These include headphones, speakers, cases, docks and more.

You can even match your headphones to your Moto X. They come in all the same custom colors of the phone, in two different styles. On your ears: SOL Tracks HD headset with a V8 sound engine that has deep base and high quality. In your ears: SOL JAX earbuds with controls for calls and music, plus free ear tips for life.

Where to Get It

Moto X will be available in the US, Canada and Latin America starting in late August/early September.

In the US, woven black and woven white models will be available at AT&T, Sprint, US Cellular, Verizon Wireless and at national retailers including Best Buy stores with a suggested retail price of $199 with a new two-year agreement. Additionally, it will be available on all carriers, including T-Mobile, at Motorola.com.

Visit motorola.com to sign-up for more details about Moto Maker, which will first be available for AT&T users. And, coming soon to Best Buy.

You’ll hear from our carrier partners around the globe regarding exact pricing and availability.

*Subject to parts availability

**California residents will have 30 days to return

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About Motorola Mobility

Motorola Mobility, owned by Google, creates smartphones, tablets and wireless accessories that simplify, connect and enrich people's lives. For more information visit motorola.com/mobility.

Certain features, services and applications are network dependent and may not be available in all areas; additional terms, conditions and/or charges may apply. All features, functionality and other product specifications are subject to change without notice or obligation. Contact your service provider for details.

MOTOROLA and the Stylized M registered trademarks of Motorola Trademark Holdings, LLC. Google is a trademark of Google, Inc. All other trademarks the property of their respective owners.  © 2013 Motorola Mobility LLC. All rights reserved.

Media Contacts

Danielle McNally

danielle@motorola.com

Kristine Mulford
kristine@motorola.com