Cracked Screens and Broken Hearts: The 2015 Motorola Global Shattered Screen Survey

Every two seconds *CRACK* someone accidentally drops *CRACK* their smartphone, leaving a shattered screen *CRACK* and a shattered heart.

Sure, accidents will happen, but just how many of us are in a one-sided relationship with a broken phone? How does it happen and why are we sticking by our spiderwebbed displays? Motorola recently surveyed 6,000 adults in six countries to find out¹.

¹ Motorola Global Shattered Screen survey was conducted via an online survey of a total of 6,019 adults ages 18+ from September 29 – October 9, 2015. Adults were surveyed in each of the following countries: US (N=1018), UK (N=1000), Brazil (N=1000), China (N=1000), Mexico (N=1000), and India (N=1001).

Meet Moto X Force...

Rather than tell you how awesome this product is, we thought we'd just show you. #ShortestPressAnnouncementEver

Coming to Latin America, EMEA and APAC starting in November.

Introducing the All-New DROID Turbo 2 and DROID Maxx 2: Shatter your Expectations

When it comes to choosing a smartphone that’s always been on the forefront of innovation, the DROID brand has stood the test of time by addressing consumer headaches like battery life, charging, and of course, durability.

Today, we’re introducing two new versions of our most popular DROID models: the DROID Turbo 2 featuring Moto ShatterShield™, the world’s first shatterproof display¹, and the new DROID Maxx 2, offering longer battery life, clearer pictures, and a more powerful processor.

DROID Turbo 2

The new DROID Turbo 2 features Moto ShatterShield, the world’s first shatterproof display. Our exclusive Moto ShatterShield display technology is an integrated system consisting of five layers designed from materials that absorb shock from impact and are guaranteed not to shatter. Learn more about Moto ShatterShield here.

But the DRIOD Turbo 2 is more than just a phone with a shatterproof screen, DROID Turbo 2 features our best camera yet, world’s fastest TurboPower™ charging and Moto Maker® customization. Here’s more:

• Up to 48 hours of battery life²
• The world’s fastest TurboPower charging³, so you can get up to 13 hours of power in just 15 minutes
• Our best-ever 21MP camera with a 5MP front-facing camera: DxO Mark, one of the industry’s leading analysts, just rated it as one of the Top 3 available today
• Qualcomm’s® most powerful processor - the Snapdragon 810 with 2.0 GHz octa-core CPUs
• Ultra hi-res 5.4-in Quad HD display
• Expandable microSD card storage. Get tons more space for pictures, videos, music, and apps with an optional microSD card (up to 2 TB)⁴
• For the first time on DROID, there are more than 1,000 ways to design your phone the way you want on Moto Maker®. Choose from your choice of new material options like soft grip, ballistic nylon or genuine Horween pebbled leather
• Select 64GB with a design refresh on Moto Maker by December 31, 2015, and you can choose to redesign your phone one time within two years of purchase⁵

DROID Maxx 2

We’re also pleased to announce the latest in the DROID Maxx line, the all-new DROID Maxx 2, giving you two great DROIDs to choose from.

True to its moniker, DROID Maxx 2 takes your smartphone to the Maxx: Maxx battery life, Maxx megapixels, and of course, Maxx value. Here’s what you get:

• A long-lasting battery -- giving you up to 48 hours of power² -- so you can do more of what you love without looking for a place to charge
• Just need a quick boost? TurboPower charging offers up to eight hours of power in just 15 minutes of charging³
• With just a quick twist of the wrist, take beautiful, true-to-life photos and video with a crisp 21MP camera featuring rapid focus and color-balancing flash
• Show off your photos and videos on the Maxx 2’s vibrant 5.5” full 1080p HD display
• Never worry about running out of space to keep everything with an expandable microSD card slot for up to 128GB of storage⁴
• You can even customize it with a variety of interchangeable backs and protective flip shells that reflect who you are - or your mood for the day

How to Buy

Both new DROID will be available online and in stores starting Oct. 29. The DROID Turbo 2 will be $26 per month for 24 months ($624 retail price) or $30 per month for 24 months ($720 retail price) with design refresh. And the DROID Maxx 2 will be $16 per month for 24 months ($384 retail price).

¹ The display and embedded lens are warranted against shattering and cracking for four (4) years from the original date of purchase; scratches or other damage to the protective lens is not covered by this warranty, but should always be in place to prevent scratches and other damage to the underlying components. This phone is not shockproof or designed to withstand all damage from dropping. All other warranty exclusions, including scratches and other cosmetic damage, intentional damage or abuse, normal wear and tear and other limitations apply; Visit www.motorola.com for additional details.

² All battery life claims are approximate and based on a standard mixed use profile. The mixed use profile is based on Motorola devices on major 4G LTE networks with excellent coverage and includes both usage and standby time. Out-of-box settings are applied to the mixed use profile to project battery performance. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of battery, operating temperature, features selected, device settings, and voice, data, and other application usage patterns.

³ Battery must be substantially depleted; charging rate slows as charging progresses.

⁴ microSD cards sold separately. Content with DRM restrictions may not be able to be moved to the card. 200GB is the maximum capacity currently available.

⁵ Offer valid only on the purchase of a 64GB DROID Turbo 2 by Motorola purchased via Motorola’s online customization portal Moto Maker on or before December 31, 2015 and must be redeemed within 2 years from the original date of purchase. This offer can only be redeemed once by the original purchaser, and cannot be combined with any other offers; void where prohibited. Your credit card will be charged $499 plus tax for the design refresh, but a credit will be issued if you return your eligible original phone within 10 days of receiving your design refresh. Original phone must be in good working condition and not have any physical or liquid damage, software or hardware alterations or any other damage not covered by the Motorola limited warranty. The design refresh phone may be a like new/refurbished phone. Additional terms apply. Visit http://www.motorola.com/us/design-refresh-redemption for full terms and conditions.

Don’t Fear The Drop with Moto ShatterShield #ShatterProof

It’s happened to the best of us -- whether you’re juggling too much in your hands or you stand up forgetting it’s in your lap -- when your smartphone screen breaks, a little bit of your heart breaks too.

Today’s smartphones have a tendency to let us down because -- among other things -- they’re incredibly fragile. More than half (53%) of global smartphone owners have shattered their screens, and one-in-five (21%) global smartphone owners are currently living with a broken smartphone screen¹.

A phone should be there for you through it all -- every photo, text, call OR fall. Which is why we’ve spent the last three years creating Moto ShatterShield™, the world’s first phone screen guaranteed not to crack or shatter².

With our new Moto ShatterShield technology, you’ll never have to fear the dreaded drop or have to deal with the expensive hassle of having to replace a busted screen again, thanks to an integrated system of five layers specifically designed to absorb shock and never shatter.

1. It starts with a rigid aluminum core that provides structural integrity and durability.
2. On top of that, we’ve added in a stunning AMOLED flexible display. Using a flexible display absorbs shock and makes it possible to flex during a drop versus breaking like most screens.
3. Then, a dual touch layer with redundancy was created to help it survive accidents. Often, after a drop, the touch layer can go bad and your touch doesn’t work as well. So we‘ve added a failsafe mechanism.
4. The next layer is the interior lens which provides a clear protective shield that won’t crack or shatter.
5. Lastly, we topped it off with an exterior lens that has a unique hardcoat that helps protect the display against normal wear and tear. 

All of this amounts to unprecedented durability and protection from those everyday accidents. To learn more about how Moto ShatterShield was made, check out the video below:

Moto ShatterShield will first come to Droid Turbo 2 by Motorola available exclusively in the US through Verizon Wireless. We will bring this technology to other devices and countries around the globe soon, so stay tuned for more news.

¹ Motorola Global Shattered Screen survey was conducted via an online survey of a total of 6,019 adults ages 18+ from September 29 – October 9, 2015. Adults were surveyed in each of the following countries: US (N=1018), UK (N=1000), Brazil (N=1000), China (N=1000), Mexico (N=1000), and India (N=1001).

² The display and embedded lens are warranted against shattering and cracking for four (4) years from the original date of purchase; scratches or other damage to the protective lens is not covered by this warranty, but should always be in place to prevent scratches and other damage to the underlying components. This phone is not shockproof or designed to withstand all damage from dropping. All other warranty exclusions, including scratches and other cosmetic damage, intentional damage or abuse, normal wear and tear and other limitations apply; Visit www.motorola.com for additional details.

Marshmallow and S’more - Updated

Updated on December 8, 2015 to add more devices.

We believe your phone should look and behave like you want it to. That means our approach to software is ‘less is more’, so you can focus on the choices that are right for you. In fact, we’ve made it a priority to avoid bloatware and skins, and focus on identifying and tackling areas where we can enable more meaningful exchanges between you and your phone, such as simple voice controls and notifications that you can interact with even when your phone is asleep.

This philosophy has enabled us to make what we think are the most personal and responsive phones in the world, built on a foundation of pure Android with a few Moto Enhancements to improve (not impede) overall functionality. 

The New Android 6.0 Marshmallow OS is Here

We think Android is one of the best phone ingredients out there, and there are some sweet enhancements with Marshmallow that we’re excited about. Here are a few of our favorites:

• Doze Mode -- This new feature monitors your phone and puts it into a deep sleep when it’s not being used, which can extend battery life substantially. 
• Now on Tap -- We love Google Now, and it’s improved in Android M. Simply long press the home button to bring up the Google Now feature and display information based on whatever you’re doing at the time.
• Android Pay -- Android M allows you to bring up Android Pay with a simple tap and easily make purchases without having to open a separate app.
• Direct Share -- Share your photos, news, links, etc. with your favorite contacts easily and quickly.
• Simpler volume controls -- A more intuitive way to control ringtone and media volume.

Changes to Moto Enhancements

The release of a new Android version is a great time to take a fresh look at our signature Moto Enhancements to ensure we’re complementing Android (not competing with it). Android 6.0 Marshmallow includes some great new features similar to things we’ve developed in the past. For example, you’ll find an option for ‘Do not disturb’ under the ‘Sound and notification’ settings to make sure you’re not interrupted during meetings or while sleeping. That’s similar to Moto Assist, so we’re removing Moto Assist as part of the upgrade to M.

Android M also enhances support for backing up user data. These improvements duplicate most of what Motorola Migrate provides. Consequently, we’ll retire Motorola Migrate and no longer preload it going forward. We will also retire the Google Chrome extension found in Motorola Connect. Since we created Motorola Connect, several similar services have shown up on Google Play and many consumers have moved from SMS to other over-the-top messaging services. Both of these products were valuable in their time but the world has moved on and they no longer add enough value to justify taking up space in your device. For more information about where to find a few of these common features within Android M or alternative apps other consumers use, check out our support forum.

Upgrades

Now, we know the question that’s on everyone’s minds. Right now we have plans to upgrade the following Motorola devices¹. Things may change, so please refer to our software upgrade page for the latest, and specifics by country:

• 2015 Moto X Pure Edition (3rd gen)
• 2015 Moto X Style (3rd gen)
• 2015 Moto X Play
• 2015 Moto G (3rd gen)
• 2014 Moto X Pure Edition in the US (2nd gen)
• 2014 Moto X in Latin America, Canada, Europe and Asia² (2nd gen)
• 2014 Moto G and Moto G with 4G LTE² (2nd gen)
• DROID Turbo
• 2014 Moto MAXX
• 2014 Moto Turbo
• Nexus 6
• Moto X Force
• DROID Turbo 2
• DROID Maxx 2
• 2015 Moto E with 4G LTE in Latin America, Canada, Europe and Asia² (2nd Gen)
• 2015 Moto G Turbo Edition (3rd Gen)

As for timing, we have high standards, so we’ll work fast but we won’t push the upgrades out until we know they’re ready. Look for more news on timing in the coming weeks.

Stay tuned for more details on upgrades for specific devices.

- Bjorn Kilburn

VP, Software Product Management

¹All upgrades are subject to carrier support and approval, and the phone being able to support the upgrade.
² Excluding China.