“When we were designing this new generation of Moto E, we went back to consumers who bought the first generation,” said Kristin Arnold, one of our consumer researchers. “We really listened to what they liked about the phone and how we could make this affordable device even more useful to them and more powerful.”

For instance, we heard you like taking pictures—selfies to be specific. So we added a front facing camera and, for the first time, we brought one of our most popular experiences on the Moto X to the new Moto E.

“Quick Capture has been one of the most popular features we have on Moto X. So we decided to bring it to Moto E, too. It’s just one more way we are able to bring our premium innovation into a smartphone that doesn’t break the bank,” said Michelle Gattuso, product management director.

There’s more than just Quick Capture, too. The new Moto E is engineered to include dual accelerometers that enable some of the most popular features found on Moto X. We included Moto Display and Motorola Assist. With Moto Display, the Moto E will stay dark until you nudge it or get a notification, so you can stay up on top of things with just a subtle glance. And with Motorola Assist’s Sleep Mode and Meeting Mode, you can tell Moto E when you don’t want to be bothered.

A phone is more than just what is inside of it. It’s also about how it looks and feels. The Moto E has a curved back, ergonomically designed to fit perfectly in your hand and not bend in your back pocket. You can also choose a soft touch finish on the black Moto E for a more comfortable feel and better grip.

And we sweated the small stuff.

“We embrace authentic materials and focus on even the tiniest design details, like the elegant spin finish around the camera bezel and texture on the buttons. This kind of attention to detail creates a premium look you usually see in more expensive devices,” said SangSoo Park, a designer for Moto E.

And we always want to give you the ability to personalize the device with customizable colors to fit your style. You can choose from among six colorful Motorola Bands that are easy to swap out. Not only are these patented bands designed to look great, but they also feature a unique ridged pattern which provides an even better grip.

Our President Rick Osterloh said it best, “We designed the Moto E with the idea that people shouldn’t have to pay a lot to join the connected world and experience it at its best. So we did what other companies weren’t doing with their affordable devices. We packed in great design, great engineering and great software. We’re also providing great customer service and software updates that continue long after you buy the phone. Now that’s real bang for the buck. And that’s what makes Moto E different. ”

The world is full of lazy phones. Phones that blink at you most of the day and sleep the rest. These phones make you do all the work.

That’s why Moto X was built with one thing in mind - you. It responds to you...it does things for you...it’s designed by you.

Want information? It pulses with what’s important at a glance. Want to get directions, search the web, call a friend? Just talk and it responds to your voice – no touching necessary. Want Moto X to match the colors of your favorite kicks or sports team? Design it that way yourself.

Moto X is all about you and it’s all about choice. That choice includes the wireless carrier you want.

Moto X is now available in the US at AT&T, Sprint, U.S. Cellular, Verizon Wireless - and starting today - T-Mobile via Motorola.com. If you’d like to create a phone that’s uniquely yours through Moto Maker, the design experience is currently available with AT&T.

Outside the US, Moto X is also on-sale at Rogers in Canada, Claro in Puerto Rico, Vivo in Brazil, and at Movistar in Chile (also available at Claro in Chile later this week). Additionally, we’ll be announcing more availability across Latin America shortly.

In the meantime, check out Moto Match, our new Facebook and real-life Booth Experience. Moto Match uses color detection technology to create a Moto X based on your style.

On Facebook, Moto Match is the first phone configurator that allows you to use Facebook photos to quickly and easily create a customized Moto X that truly reflects your personal style. Simply choose a favorite pic from your Facebook timeline, and the app will do the rest by identifying the photo’s most prominent colors and creating Moto X to match. You can create as many designs as you like and share them with your friends, not only on Facebook but Pinterest too.



In the Moto Match Booth (below), fashionistas step in and the screen recognizes what you're wearing, then picks a Moto X to match your look. You can then personalize the photo with your signature and email the image to share with your friends or purchase it later.

True to the DROID heritage, these new devices continue to pioneer innovative features. We’ve re-engineered the DROIDS from the inside out to enable amazing new software capabilities including: 

Touchless Control: lets you use the phone hands-free even when the device is asleep, allowing you to place phone calls, send texts, find directions, or search the web.

Active Display: provides the information you need to know just by glancing at the phone’s display - for stuff like time, texts, social updates, calendar notices, etc. Active Display subtly lights up a portion of the screen with notifications without having to wake the phone or pick it up.

Quick Capture: DROID can go from pocket to picture in an instant. Just shake to wake by quickly twisting your wrist and tap anywhere on the screen to snap a pic, or press and hold to capture an action sequence with rapid-fire shots.

DROID Zap: the fastest and easiest way to share photos and videos with a friend or a group of friends nearby. Swiping up on a picture instantly shares it with fellow Android users nearby, and to receive, all they need to do is swipe down on their screen.

The new DROID devices help you do things faster and stay connected to what matters most. DROID ULTRA will be available for $199.99 and DROID MAXX for $299.99, with a new two-year customer agreement. DROID MINI is $99.99 and will be available August 22. For more information, visit droiddoes.com.