Moto X: New Ads, New Availability and Moto Match

Does this look familiar?


See more Lazy Phone ads for Active Display and Quick Capture.

Moto Maker, our Moto X design studio, is now officially open for online orders for AT&T customers! For the first time ever, you’re in the driver’s seat when it comes to designing your own phone in just a few clicks. When you’re finished we ship it directly to you, ready to go.

You want options? We’ve got options. You pick the colors, and decide on the all details: the front, back, accents, memory, wallpapers, accessories -- you can even include your Google ID and we’ll load all of your account information for you in advance. Then, every custom phone is made to order in Ft. Worth, Texas and shipped to you for free.

Learn more about Moto X, design your own and share your masterpiece with family and friends at Motorola.com/motomaker.

It’s been quite a journey, but we’re finally here. Starting tomorrow, August 23, your Moto X is available for purchase at all AT&T stores.

Moto X responds to your voice so you can check the weather, get directions, or do just about anything without lifting a finger. Two quick twists of your wrist and Moto X’s camera is ready to go, so you won’t miss a shot. With the best of Google services baked right in, Moto X helps you get everyday tasks done quickly and easily. And every Moto X sold in the USA is assembled right here in the USA.

Moto X is also the first smartphone designed by you. You can go into an AT&T store and choose from woven black or woven white models to take home right away, or select the customization option and create a phone that’s uniquely yours. Then just log onto Moto Maker to design your phone and complete your order online.

Very soon, you’ll be able to order Moto X directly online through Moto Maker. To see what’s possible, Moto Maker will open tomorrow for everyone to explore options and get inspiration.

Customizing your Moto X is simple and fun -- there are thousands of potential combinations to choose from. We’ll build it to order in Fort Worth, Texas, and ship it right to you. And for a limited time, we’ll be including Motorola Skip for free in all orders of the customized Moto X. Skip is a thin, thumb-sized clip that pairs with your Moto X and unlocks it with a simple tap.

We’ll be working hard to get your customized Moto X to you as quickly as possible. We expect that because of high demand, initial shipping times may vary. But we will get that down to 4 days or less as soon as we possibly can. We’ll also be adding digital printing in the future, so you can include a personal message on the back of your Moto X.

Please check with our partner AT&T for pricing and store locations. Moto X will be available through other carrier partners very soon.

Thirty-nine. That’s the number of times the typical person unlocks their smartphone each day. For power users it’s closer to a hundred times per day. At 2.3 seconds each time the phone is unlocked, it adds up to a lot of time spent entering 4-digit PINs or patterns. Because it’s cumbersome and slow, many people never bother with authentication at all, or they use fast but easily-guessed PINs like “0000.”

Our smartphones are central to our digital lives...the keys to our friends, our finances, and a lot of our personal information. Security is increasingly important, but it shouldn’t be irritating. At D11 this year, Regina Dugan, who leads our Advanced Technology & Projects group, talked about futuristic ‘superpower-like’ authentication methods we’re working on. Today we’re launching Motorola Skip for Moto X, which is the first step on the path. 

Skip is a thin, thumb-sized clip that pairs with your Moto X and unlocks it with a simple tap. Wear Skip on your shirt sleeve, shirt hem, belt loop -- wherever it feels most comfortable. It’s fast, easy and secure. It provides all the benefits of a PIN without the hassle.

There are three Skip dots included with each Skip. Skip dots are stickers that, like Skip, provide authentication and also create “trusted zones” for Touchless Control. Try a Skip dot on your dashboard, your nightstand, or your desk at work. Just tap your Moto X to the Skip dot, and your phone is unlocked. Place your phone on the bedside Skip dot, “OK, Google Now, set alarm for 7 a.m.,” or place it on a Skip dot in the kitchen, “OK Google Now, what is cardamom?”

Only Skip and Skip dots that have been paired with your phone will unlock it, and you can easily unpair them if you lose or replace your Skip. If you don’t have your Skip or Skip dot handy, you can still unlock your phone with your PIN.

Once Moto X launches, Motorola Skip with three Skip dots will be available for purchase on Motorola.com. For a limited time, Motorola Skip will be included for free with all orders of Moto X through Moto Maker. To start, Skip will be available in gray with a black accent. We'll be adding colors later this fall, and we'll let you know more about that soon.

Security is important. Skip makes it easy.

We’ve been in the smartphone business a long time, and we know how important accessories can be, like when you need a hands-free headset so you can talk safely while on-the-go or when you need a spare battery to keep you powered up through the longest of days. Today, we’re excited to bring you our latest line of wireless and power accessories, developed to make the most of your smartphone.

LOOK, NO HANDS!
We’re all multi-taskers: we make phone calls while running errands and catch up with friends during our commute. With our new Motorola Sliver II wireless headset, you’re always connected, while keeping your hands free for whatever the task may be. Building on the success of the original Elite Sliver headset, the Sliver II has the same discreet design that tucks behind your ear and is virtually unnoticeable. Because not everyone’s ear is the same shape, we’ve added an adjustable speaker stem that fits perfectly to your individual size. HD audio means crystal-clear sound and superior call quality, no matter your surroundings. A long-lasting battery lets you chat for up to five hours and, when used with the portable charging carrying case, you get up to 14 hours of talk time.

And then there’s the BluetoothTM power user: the on-the-go business professional. Grabbing your morning coffee, catching the train or running from one meeting to the next? You’re probably taking a call while doing it, which can prove to be a challenge for you and the person on the other line. Enter the 4-mic Motorola Whisper wireless headset, designed with a retractable boom that delivers state-of-the-art audio quality and clarity. The powerful noise-cancellation technology means you’ll always be heard during those critical meetings, even if you’re stuck at the raucous airport terminal during a flight delay, and the battery will last for up to six hours, enough for even the longest of quarterly earning calls.

If you’re looking to go hands-free just some of the time, the new Motorola Boom wireless headset offers an easy-to-use flip design at an affordable price. Simply flip open when you want to talk, and flip closed when you’re done. You can talk for up to six hours on one charge and choose from multiple wearing styles.

POWER TO THE PEOPLE (AND THEIR DEVICES)
We’ve all been there – you go to use your phone and you are unpleasantly surprised to learn barely any battery remains. Or you grab your tablet to help you enjoy a long plane ride, only to find that its dead. We hate that, and know you do too, which is why we’re continuing our line of portable power accessories.

Our Motorola Power Pack Slim series is here to rescue you from power drain, letting you recharge any Android-powered, Apple or Windows phone, camera, or tablet. It comes in two sizes, so you can pick which works best for you: the 2000 charges the average smartphone battery at least once* and the 4000 can charge up a smartphone at least twice*. Super-thin and pocketable, the Power Pack Slim can even charge two devices at once.

For those of you who just can’t get enough power, we’re introducing the Motorola Power Pack series. They may not be as thin as our Slim series but they are just as convenient and pack extra charge. The 3000 can charge your phone up to one and a half times* and the 6000 can charge your phone a whopping three times*. We’re also planning to make the 3000 available in six fun accent colors.

HOW TO GET OUR NEWEST ACCESSORIES
Motorola Sliver II and Motorola Whisper are available for purchase at AT&T stores starting today and they’ll be also available at Best Buy stores starting September 1. Motorola Boom will be available at Best Buy stores starting August 4. The Motorola Power Pack and Power Pack Slim series will be available at Motorola.com and select retailers later this year, starting with an exclusive black and red version of the Power Pack Slim series that’s coming to Verizon stores mid-August. We hope you enjoy them as much as we do!



*Based on average smartphone battery size of 1500 mAh