There are 150 million smartphones in the USA. Until Moto X, not one of them was made here.

When we set out to make Moto X, we asked ourselves, why?

Conventional wisdom said it wasn’t possible. Experts said that costs are too high in the US; that the US has lost its manufacturing capability; and that the US labor force is too inflexible. And it’s true that most manufacturing in the consumer electronics industry moved offshore over a decade ago.

One year ago, we chose to believe differently. We chose to be optimistic about the future of manufacturing in America. Not because making our flagship product here in the US is the easy thing to do, but because it’s the right thing to do.

People called us crazy. But we quickly realized that it's not economics that prevents consumer electronics companies from making things locally. It's lack of imagination and vision.

First, the economics have changed. It’s not that much more expensive to make a phone here than in Asia.

Second, innovation is an iterative process of redesigning and refining. That process becomes much easier when the people designing the products are near to the people building them.

Third, consumers have changed. Some want to participate in the design of their device so they can reflect their personal style, and that’s much harder if your manufacturing is overseas. Others want a locally built product and want to know they are supporting local jobs.

But there is a larger reason that ultimately motivated us to assemble Moto X here in the US.

Producing Moto X locally helps bring innovation back home, which is essential to the economic health of the US. It provides jobs and helps maintain technical skills that would otherwise be lost. It’s also true to our nature. We’re makers, and we should continue to be makers.

So, today we’re celebrating the official launch of the manufacturing facility in Fort Worth, Texas, that builds every Moto X sold in the US. Some said it couldn’t be done, but the factory we just opened and the people working there are proof that it could. We’ve created more than 2,000 jobs in Fort Worth in less than four months, and we’re still hiring.

I couldn’t be more proud of the work our team has done.

We think people will be proud to carry a phone that’s built in the US. And now they have that choice.

--Dennis Woodside, CEO, Motorola





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Moto X: New Ads, New Availability and Moto Match

Does this look familiar?


See more Lazy Phone ads for Active Display and Quick Capture.

Moto Maker, our Moto X design studio, is now officially open for online orders for AT&T customers! For the first time ever, you’re in the driver’s seat when it comes to designing your own phone in just a few clicks. When you’re finished we ship it directly to you, ready to go.

You want options? We’ve got options. You pick the colors, and decide on the all details: the front, back, accents, memory, wallpapers, accessories -- you can even include your Google ID and we’ll load all of your account information for you in advance. Then, every custom phone is made to order in Ft. Worth, Texas and shipped to you for free.

Learn more about Moto X, design your own and share your masterpiece with family and friends at Motorola.com/motomaker.

It’s been quite a journey, but we’re finally here. Starting tomorrow, August 23, your Moto X is available for purchase at all AT&T stores.

Moto X responds to your voice so you can check the weather, get directions, or do just about anything without lifting a finger. Two quick twists of your wrist and Moto X’s camera is ready to go, so you won’t miss a shot. With the best of Google services baked right in, Moto X helps you get everyday tasks done quickly and easily. And every Moto X sold in the USA is assembled right here in the USA.

Moto X is also the first smartphone designed by you. You can go into an AT&T store and choose from woven black or woven white models to take home right away, or select the customization option and create a phone that’s uniquely yours. Then just log onto Moto Maker to design your phone and complete your order online.

Very soon, you’ll be able to order Moto X directly online through Moto Maker. To see what’s possible, Moto Maker will open tomorrow for everyone to explore options and get inspiration.

Customizing your Moto X is simple and fun -- there are thousands of potential combinations to choose from. We’ll build it to order in Fort Worth, Texas, and ship it right to you. And for a limited time, we’ll be including Motorola Skip for free in all orders of the customized Moto X. Skip is a thin, thumb-sized clip that pairs with your Moto X and unlocks it with a simple tap.

We’ll be working hard to get your customized Moto X to you as quickly as possible. We expect that because of high demand, initial shipping times may vary. But we will get that down to 4 days or less as soon as we possibly can. We’ll also be adding digital printing in the future, so you can include a personal message on the back of your Moto X.

Please check with our partner AT&T for pricing and store locations. Moto X will be available through other carrier partners very soon.

Thirty-nine. That’s the number of times the typical person unlocks their smartphone each day. For power users it’s closer to a hundred times per day. At 2.3 seconds each time the phone is unlocked, it adds up to a lot of time spent entering 4-digit PINs or patterns. Because it’s cumbersome and slow, many people never bother with authentication at all, or they use fast but easily-guessed PINs like “0000.”

Our smartphones are central to our digital lives...the keys to our friends, our finances, and a lot of our personal information. Security is increasingly important, but it shouldn’t be irritating. At D11 this year, Regina Dugan, who leads our Advanced Technology & Projects group, talked about futuristic ‘superpower-like’ authentication methods we’re working on. Today we’re launching Motorola Skip for Moto X, which is the first step on the path. 

Skip is a thin, thumb-sized clip that pairs with your Moto X and unlocks it with a simple tap. Wear Skip on your shirt sleeve, shirt hem, belt loop -- wherever it feels most comfortable. It’s fast, easy and secure. It provides all the benefits of a PIN without the hassle.

There are three Skip dots included with each Skip. Skip dots are stickers that, like Skip, provide authentication and also create “trusted zones” for Touchless Control. Try a Skip dot on your dashboard, your nightstand, or your desk at work. Just tap your Moto X to the Skip dot, and your phone is unlocked. Place your phone on the bedside Skip dot, “OK, Google Now, set alarm for 7 a.m.,” or place it on a Skip dot in the kitchen, “OK Google Now, what is cardamom?”

Only Skip and Skip dots that have been paired with your phone will unlock it, and you can easily unpair them if you lose or replace your Skip. If you don’t have your Skip or Skip dot handy, you can still unlock your phone with your PIN.

Once Moto X launches, Motorola Skip with three Skip dots will be available for purchase on Motorola.com. For a limited time, Motorola Skip will be included for free with all orders of Moto X through Moto Maker. To start, Skip will be available in gray with a black accent. We'll be adding colors later this fall, and we'll let you know more about that soon.

Security is important. Skip makes it easy.