Friday, September 23, 2016
With Moto Z and Moto Mods, we’ve opened up a new world of possibilities when it comes to what a smartphone is truly capable of doing. Moto Mods today allow you to turn your phone into a camera, movie projector or speaker, or snap on an extra battery pack when your juice gets low.
But this is just the beginning. We know there’s still so much more to be discovered. That’s why we also created the Moto Mods Development Kit (MDK), allowing you to contribute to the ecosystem and bring your own Moto Mod to life.
First introduced in the U.S., the MDK includes the same tools we’re using at Motorola to develop Moto Mods. Now, the MDK is available in China, Europe, South America and will be available in Canada on Oct. 5, giving more people around the world the opportunity to redefine the future of mobile.
Feeling inspired yet? Check out the video below to learn more about the Moto Mods Development Kit. We can’t wait to see what you come up with!
Visit developer.moto.com for more information.
Thursday, September 22, 2016
Motorola Mobility Foundation -- Motorola’s charitable and philanthropic arm -- partnered with Chicago Cares for the third year in a row for “motoserve,” Motorola Mobility’s annual day of service in Chicago. Since 2014, motoserve volunteers have contributed nearly 5,500 hours of service through the annual event, in addition to the Foundation’s ongoing employee engagement programs.
Motorolans worked in four different neighborhoods to benefit Chicago Public Schools, senior centers and community organizations. Projects included improving school and community spaces, promoting health and wellness, distributing essential items to those in need, and more.
We’re proud of the commitment our team made to serving our local community. Some of the specific sites we focused on included:
- Austin - Lorraine Hansberry Apartments: Spent quality time with senior residents while cooking and serving a meal, played Bingo and made fleece blankets.
- Jefferson Park - Beaubien Elementary: Created and stained two planter benches, completed tile mosaics and canvas murals, and hosted a Kids Olympics in an effort to engage the students in exercise.
- Douglas - Pershing Magnet School: Hosted a science fun fair to expose the students to Science, Technology, Engineering and Math (STEM), and gave the school a fresh look by painting 5 colorful wall and canvas murals throughout the hallways.
- West Englewood - Earle STEM Academy: Added life to the building by painting classrooms, created wall and canvas murals, and hosted a science fair to spark students’ creativity.
- Merchandise Mart - Motorola Mobility: Assembled 900 Hygiene Kits for Breakthrough Urban Ministries and Chicago Public Schools to benefit families transitioning out of homelessness. Assembled 100 Back to School Kits for Beaubien Elementary to help students prepare for the new school year.
“Motoserve” is part of a year-round, global series of volunteer programs offered by the Motorola Mobility Foundation to Motorola’s employees. Motorola Mobility Foundation, Motorola’s charitable and philanthropic arm, enables and drives innovation to improve the communities where we live and work. The Foundation’s mission is to catalyze the innovative use of technology to improve lives and communities. It does this by leveraging employee expertise and talent, providing funding, and partnering with nonprofits, learning institutions, startups, government, corporate and civic organizations.
Click here to learn more about the Motorola Mobility Foundation.
Photos by Monica Inglot
Thursday, September 15, 2016
When looking for a new smartphone, sometimes brand loyalty and habit get in the way of a better, more innovative choice. This often means a “new” phone that’s not very different from the old one.
Well, we believe different is better.
On September 12 we met with a few groups of Apple loyalists - not actors - to talk about a recent announcement and their reactions. We showed them some prototypes. But we didn’t tell them they were Moto’s until later. Check out the results.
Friday, September 09, 2016
Versatility — it’s what the new Moto Z and Moto Mods are all about. Why settle for a standard smartphone when, with just a snap, you can also have a booming JBL sound system, an on-the-go projector, or an incredible zoom lens?
This spirit of self-expression is why we’re working with the iconic and ever versatile fashion designer, Vivienne Tam, at New York Fashion Week. Recognized throughout the fashion world by her intricate, colorful designs that draw inspiration from Chinese culture, creating a unique fusion of East-meets-West styles, Vivienne’s also developed a penchant for embracing technology in her runway shows.
On September 12, we’ll integrate the new Moto Z and Hasselblad True Zoom Moto Mod at the debut of her new Spring / Summer 2017 collection and on the runway. Want to take a piece of Vivienne Tam home with you? Follow @Moto_USA on Twitter for the chance to win a limited edition Vivienne Tam-designed Moto Style Shell not sold in stores.
Renowned fashion photographer Nigel Barker will shoot from the front row using the Moto Z Force with Hasselblad True Zoom Moto Mod, and YouTuber Ingrid Nilsen will give you an exclusive backstage view including an interview with Vivienne using the Moto Z.
Be sure to follow Ingrid Nilson’s New York Fashion Week journey with Vivienne Tam and Moto on her Facebook, Twitter, Instagram, Snapchat and YouTube channels. Nigel Barker will also be sharing his experience at the show with the Hasselblad True Zoom on his Facebook, Twitter and Instagram channels.
The Moto Z family and Moto Mods are available now at MotoMods.com, and the Hasselblad True Zoom will be available on September 15.
Wednesday, August 31, 2016
Our Moto Mods family already includes the JBL SoundBoost speaker so you can take the party with you, the Insta-Share Projector so you can share content as you want, and power packs from Incipio so you’re never without battery when you need it most.
But that was just the beginning.
We know mobile photography is important to all consumers. Moments captured on-the-go are some of our most precious memories. That’s why we’re taking the smartphone camera experience to the next level with the Hasselblad True Zoom Moto Mod. Our collaboration with legendary photography brand Hasselblad makes advanced imaging experiences like 10x optical zoom and shooting RAW a reality on mobile.
We’re also introducing a new member to the Moto Z family - Moto Z Play. It comes with our longest-lasting battery ever and is designed for Moto Mods, giving you even more choice to find a phone that best fits your needs, with the technology that matters most to you.
Featuring a thin, lightweight design with a solid aluminum frame and elegant glass back, Moto Z Play packs up to 50 hours of battery life1 with Moto’s longest-lasting battery ever, allowing you to play for days without stopping to recharge. Burn through your 50 hours? No problem - power up fast with TurboPower charging: up to 9 hours in just 15 minutes.2
Moto Z Play also offers an ultra-smooth 2.0 GHz octa-core processor, a stunning 5.5” 1080p HD Super AMOLED display and 3GB RAM of memory so you can play games, stream video and multitask without missing a beat. Shoot beautifully sharp photos - day or night - with a 16MP laser autofocus camera, and go from selfies to groupies instantly with the wide-angle, front-facing camera with LED flash.
Moto Z Play will be available globally beginning in September; find it in Europe for about 499€4. In the US it will be available on Motorola.com and Verizon as Moto Z Play Droid Edition for $408 ($17/month) on September 8. Moto Z and Moto Z Play will be available in the US in GSM unlocked versions beginning in October. Moto Z will be available unlocked for $699.99 and Moto Z Play will be available unlocked for $449.99.
Hasselblad and Moto have teamed up to design an imaging experience that completely transforms mobile photography. Since 1941, Hasselblad has been at the forefront of the imaging industry. Around the world, the name Hasselblad is synonymous with the finest camera equipment ever made. Some of the most iconic images in history have been taken with Hasselblad cameras, from the first images on the moon to The Beatles famous Abbey Road Cover. This year, Hasselblad is bringing their unique, iconic design and imaging experience to the mobile space.
Add advanced imaging capabilities to your phone in a snap! You can create and share like never before. Featuring 10x Optical Zoom and a Xenon flash, you just focus on getting the shot - lighting and distance will never stand in the way of capturing the perfect image.
Expect even more control and flexibility with the ability to shoot in RAW format. Plus, physical shutter and zoom controls, guaranteeing a great handling experience. Added bonus? You’ll also get free access to Hasselblad’s Phocus software for streamlined editing control and the highest quality output.
Last, but not least, share your beautiful results with family and friends while still in the moment with automatic backup and unlimited free storage at original quality for two years with Google Photos.3
The Hasselblad True Zoom will be available globally starting in September. In Europe, it will retail for about 299€4. In the US it will be available for pre-sale on September 8 and available on September 15 for $249.99 USD at Verizon and $299 at Motorola.com. For more information about Hasselblad, please visit the website.
1Applies to U.S. + Europe; 45 hours in rest of world and 35 hours in China. All battery life claims are approximate and based on a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network configuration, age of batter, operating temperature, features selected, device settings, and voice, data and other application usage patterns.
2Battery must be substantially depleted; charging rate slows as charging processes. Charger sold separately in some markets.
4Price may vary by country. Check local websites.
Thursday, August 11, 2016
Over the past two years, Motorola has been working on a way to transform the smartphone experience. Last month, we revealed this new technology with the introduction of Moto Z with Moto Mods.
So what went into making this new technology? Read on to learn more about the engineering behind this latest innovation.
The All-New Moto Z: Reinventing the Smartphone from the Ground Up
At first, the challenge of creating the Moto Z seemed daunting: build an all-new smartphone that was thinner and lighter than any we’ve ever made. And most importantly, we had to do this without sacrificing battery life, durability, and of course, not bulking-up once a Moto Mod was attached.
We had to completely rethink the inside of the smartphone to make sure it was as thin and light as possible. We quickly realized, however, that between the size and processor, overheating would be a potential issue. So, we developed a liquid cooling system — a “heat pipe solution” if you will — to optimize thermal evenness by distributing heat over a broader surface, thus enabling the processor to run faster and longer without overheating.
Because space within an ultra-thin phone like the Moto Z is at a premium, we also revolutionized the device’s system of four 4G LTE internal antennas, reorganizing internal components while also redesigning the antennas and positioning them in a way that would avoid interfering with the phone’s signal while a Moto Mod was attached.
Picking the right battery for the Moto Z was crucial. The biggest challenge here was creating a battery that would fit within a 5.2mm space while balancing energy density and battery rate of charging. That said, our engineers have not only created a high density battery that maintains minimum turbocharging, but also one that is only 3.3mm thin. In addition to that, we also made sure other components on the phone were not only paper-thin but energy efficient, such as the Moto Z’s AMOLED display: .8mm thinner than most LCD displays and 10% more battery efficient.
We then moved on to the housing — aware that “bendgate” would be a potential issue with such a thin device, we utilized a unique, aircraft-grade stainless steel casing that’s actually 85 percent stronger than our competitors, while keeping the device as light as possible. The backplate is also made from the same, magnetic-grade steel, which not only provides the magnets in the Moto Mods a place to attach simply and efficiently, but also gives the device a sleek and modern look.
Innovation through Collaboration
Up until now, your smartphone experience has been limited by your phone’s hardware and software capabilities. When it came to developing Moto Mods, we set out to remove those barriers by creating a phone that changes as your needs change, and does so in a truly seamless way. For example, we wanted to make sure the process for swapping out Moto Mods was as fluid and natural as possible. Our solution: very strong magnets and an automatic connection process that doesn’t require additional steps or rebooting.
We also knew that partnering with other companies with the expertise and know-how was an essential part of making Moto Z and Moto Mods a true innovation. By collaborating with fellow tech innovators, like JBL and Incipio, and high-end designers at kate spade new york and TUMI, we had an unique opportunity to learn quite a bit about each other’s offerings to the overall device. Once they began integrating with our teams, the entire look and feel of Moto Mods evolved into something new and exciting that neither team could have developed on their own.
After the initial Moto Mods ideas were in development, our engineers set their sights on creating a platform for others to bring their ideas to life.
Moto Mods Developer Program: Opening our Sandbox to New Ideas
Moto Mods open a world of possibilities. They break down the innate barriers that come with smartphone hardware and software. We believe they are the next leap in mobile innovation.
We’re excited to be at the forefront of this new frontier, but we know we can’t do it alone. We need to provide tools that enable others’ ideas to be prototyped and brought to market as well. With open architecture and access to the right resources, our new Moto Mods Development Program provides a platform for innovation in the mobile space.
To lower the technical bar of entry, we’re sharing the same hardware and software development kit we use internally at Motorola, allowing everyone from small developers to established enterprises the opportunity to create the next generation of Moto Mods. We’re calling it the Moto Mods Development Kit (MDK for short), and it will be available to people around the world to contribute to the ecosystem and redefine the future of mobile. As a result, consumers will have access to completely new experiences through their smartphone.