It would be easy for us to take a breath and pat ourselves on the back, but I believe this is the perfect opportunity to make some changes to our leadership that will help us to continue building on this success.

Charlie Tritschler is now Senior Vice President of Product Management, overseeing all of our product development, product marketing and ecommerce efforts. Since joining our team a little over a year ago Charlie has been one of the leading forces behind Moto G and Moto E. 

As our global presence expands again, we will rely more on our regional leaders who deeply understand their local markets. As a result, regional sales heads will now sit on our senior leadership team. They include: 

• Jeff Miller, Corporate Vice President, North America and Global GTM Operations
• Sergio Buniac, CVP, Latin America 
• Magnus Ahlqvist, CVP, EMEA and APAC 

Each has built strong distribution partnerships and grown our share in incredibly competitive markets around the world. 

Our products depend on powerful and integrated marketing and branding to cut through the clutter and capture people’s imaginations. Adrienne Hayes, SVP, Marketing and Communications, will lead a newly combined marketing and communications organization that will be responsible for our brand image, advertising and reputation globally. In her year with Motorola Adrienne has successfully launched Moto X, Moto G and Moto E globally, and revitalized our company’s voice and social media presence.

These changes ensure that our leadership team accurately reflects our priorities and organization structure, and put us in the best possible position to continue growing our success. Congratulations to all the leaders in new roles, and my thanks to everyone who helped bring us this far.

Rick Osterloh
President

You can find more information on our executive team here.

Made of super thin, flexible materials, based on VivaLnk’s eSkinTM technology, each digital tattoo is designed to unlock your phone with just a touch of your Moto X to the tattoo, no passwords required. The nickel-sized tattoo is adhesive, lasts for five days, and is made to stay on through showering, swimming, and vigorous activities like jogging. And it’s beautiful—with a shimmering, intricate design.

It’s another step in making it easier to unlock your phone on the go and keep your personal information safe. An average user takes 2.3 seconds to unlock their phone and does this about 39 times a day—a process that some people find so inconvenient that they do not lock their phones at all. Using NFC technology, digital tattoos make it faster to safely unlock your phone anywhere without having to enter a password. 

You can buy the digital tattoos in packs of 10 on VivaLnk.com.

Until recently, those in search of their first smartphone faced only a couple of options, and none of them were particularly thrilling. They could either opt to carry on using a flip phone or feature phone, devoid of critical features such as a web browser, access to a thriving app store, and turn-by-turn navigation. Or, they could turn to an antiquated and feature-stripped “smartphone,” many of which tested the very definition of the term. The third option — out of reach for many — was to cobble together well over $500 for a top-tier, premium smartphone.

Thankfully, we no longer live in a world where you’re forced to either stretch your budget or continue to live without one of the world’s most transformative technologies.

Earlier this year, Moto E was revealed to a global audience. It was a project many years in the making, and according to an interview I conducted with VP of Product Marketing Steve Sinclair, it was a phone that was built very deliberately. At $129 with no subsidization (nor strings attached), Moto E is amongst the most affordable smartphones on the planet. But the true allure of the E goes beyond the price — it’s the unprecedented performance at its price that makes it special.

In speaking with a number of engineers, designers, and executives within Motorola’s walls, I learned that the price tag was meaningful on a number of levels. After leaving Apple to join Motorola, Sinclair told me that he “wanted to build high quality products that more people could afford.” Echoing my own sentiments, he continued: “Bringing high quality smartphones to the masses is something that we as an industry should’ve been focusing on.”

I’ve witnessed entire swaths of society transformed by gaining access to broadband Internet for the first time, and in a similar vein, the price point of the Moto E stands to enable the next billion to get connected on a device that punches above its weight.

Sinclair stated that Moto’s decision to build the E was based heavily around research. “We knew the market was going in this direction,” said Sinclair, “as people were migrating from feature phones.” In studying what customers at all levels were interested in, Moto’s team found that display quality were high atop the list. The challenge, of course, was to include these features on a phone that wasn’t just affordable, but enjoyable to use.

Perhaps the most critical differentiator for the Moto E is the power that it possesses. For years, sub-$200 phones were built with old internals and substandard materials. In a nutshell, they paled in comparison to high-end flagships, and left a sour taste in the mouths of many buyers. Too many corners were cut to achieve a rock bottom price, and the user experience suffered mightily. Motorola’s team wanted to make sure such a scenario wouldn’t unfold with the E.

In his own words: “I was first inspired by the Moto X's boot animation, which sort of places the Motorola logo as the earth. I also figured ‘Celebrate your summer with Motorola’ would be a good tagline to have in mind while conceptualizing the design. With that in mind, the idea of Motorola's products and innovation surrounding you throughout daily outdoor activities prompted me to allude it to the sun, since it is an overbearing symbol of summer that encompasses everything we do.”